DIPLOMA IN MASS COMMUNICATION (Chinese)
Minimum Entry Requirement
Minimum age of 17 years.
Completion of Shelton Certificate in Higher Education OR
Shelton Certificate in Advanced Study Skills OR
A-Levels OR its equivalent
Mature candidate of minimum age of 30 with at least 8 years working experience in related industry
Minimum language requirement:
TOEFL 500 or IELTS 5.5 or its equivalent
Score 70% in Shelton’s English Language Admission Test
Mode of Study
Full Time : 8 months
Part Time: 8 months
The course DIPLOMA IN MASS COMMUNICATION （Chinese）provides students with structured learning in mass communication theories and practices. Students will develop professional knowledge and communication skills necessary for a career in mass media and related areas. The main emphasis of the course is to give students the best possible preparation for a successful career in media Industry. Lectures on international case studies, group discussions and activities used throughout the course provide opportunities for individuals to apply their learning, to develop and enhance their knowledge and competencies in media industry.
At the end of this program, participants will be able to:
Develop a good foundation of mass communication skills and knowledge in order to progress to higher skills acquisition in the media study.
Analyze strategic issues related to the media industry.
Gain an overview of the marketing and management principles and practices in the context of the media industry
This course aims to develop knowledge of managing in media organization. Students will practice planning, motivating, organizing, staffing and evaluating within an organizational framework.
ADVERTISING – PLANNING AND MANAGEMENT
This module is designed to provide an in depth awareness of the organizational circumstances, standards, and operating practices of the contemporary advertising industry and to demonstrate vocationally relevant understanding pertaining to the design perspective within current advertising practice.
FUNDAMENTALS OF MARKETING
This module is designed to investigate the principles that underpin the marketing. It is a broad-based unit providing a general overview of marketing for all students and a foundation for further study in the specialist area of marketing.
PUBLIC RELATION – PRINCIPLES & PRACTICES
This module is designed to provide students with an overall understanding of key determinants in the operational contexts of Public Relations and critically evaluate practice in the current Public Relations operating sphere.
CREATIVE WRITING FOR PRINT AND ELECTRONIC MEDIA
The module aims to provide students with basics in the different forms of writing for the various media.
MEDIA, CULTURE AND SOCIETY
This module provides an introduction to the subject of media and communication science. The course teaches how media is related to culture and society and offers an overview of how media can be studied – as structure, production, content and audience/reception.
MULTIMEDIA 1 - BROADCAST
MULTIMEDIA 2 - DESIGN
Assessments will be a combination of written examinations and assignments.