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Advanced Diploma in Travel, Tourism and Hospitality
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ADVANCED DIPLOMA IN TRAVEL, TOURISM AND HOSPITALITY

Minimum Entry Requirement

1) Minimum age of 18 years.

2) Academic Level:

o Relevant Shelton Diploma OR Successful completion of first year of study on a UK 3- year   degree OR

o Other recognized qualifications of approved overseas

   Institutions of Higher Education. PLUS any necessary   

   subject pre-requisites PLUS additional skills modules if

   required

3) Mature candidate of minimum age of 30 with at least 8 years working experience in related industry

4) Minimum language requirement:

o IELTS 6.0 or equivalent language test results

Intake

Monthly

Mode of Study

Full Time : 8 months

Part Time: 8 months

Award

Advanced Diploma

The Advanced Diploma in Travel, Tourism and Hospitality programmes allow students to acquire the critical Business knowledge and offering a wider choice of specialization. The program is specially designed to inculcate students the concepts and tools for more effective managerial responsibilities in tourism industry. The course offers an interactive medium for individuals to learn critical thinking, perform analytical studies, as well as to develop logical arguments to support the business decision-making process.

On completion of the programme the students gain:

· To develop a range of skills and techniques, personal qualities and attitudes essential for successful performance in working life.

· Sound theoretical knowledge of the various functional elements related to the specialization

· A high level of communication and interpersonal skill

· The ability to identify and analyse business problems, collect relevant data so that plans and policies can be formulated and implemented

MODULES:

BUSINESS LAW

This unit provides an introduction to basic principles of law relating to business. It develops student’s knowledge of general principles of contract and criminal law, and more specific statutory provisions relating to consumer and employee protection. It also provides an introduction to business units, their formation, management and dissolution. The student is encouraged to analyse and evaluate legal provisions and to adopt a practical approach to problem solving.

FINANCIAL MANAGEMENT

This module is designed to develop the student’s understanding of business finance/ financial management, and emphasis its integration with financial/ cost and management accounting and to introduce students to company re-organizations and acquisitions.

MARKETING MANAGEMENT

The module aims to develop the students’ appreciation of the role and value of marketing in a variety of organization types and the management of the marketing mix to achieve objectives and to enable students to understand the nature and sources of information used in marketing management.

CORPORATE STRATEGY

This module is designed to enable learners to analyze strategic problems and propose solutions, apply techniques and concepts available to the corporate planner, assess and choose between strategic options, understand the financial, human and organizational issues which influences development and implementation of corporate strategies and plans and assess the impact and implications of international and global issues on the corporate strategic planning process.

OPERATIONS MANAGEMENT – TRAVEL, TOURISM AND HOSPITALITY

This module aims to develop the students’ theoretical grasp of the principles of operational management and ability to apply these principles to professional practice in service sector organizations

TOURISM AND THE ENVIRONMENT

This module is designed to provide students with the understanding of the environmental impacts of tourism including the effects of tourism development on host societies and cultures and on the natural and manmade physical environment.   Students will be able to explore methods of planning and managing tourism development and of counteracting negative impacts of the industry which will be examined with reference to case studies at regional destination, site and individual company level.

INTERNATIONAL TRAVEL, TOURISM AND HOSPITALITY

This module is developed for the students to become aware and develop an understanding of the patterns, principles and management of the international tourism, travel and hospitality industry. To identify various components of the tourism industry and be able to able to understand how these different components interact and relate to international patterns of tourism.

TRAVEL AND TOURS MANAGEMENT

The learning objective of this module are to develop the student's understanding of the structure, operation and organization of the travel agency and tour operation sector of the industry and to help them understand the conceptual meaning and differentiation between travel agency and tour operations .

ASSESSMENT

A combination of written examinations and/or coursework/assignments.