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Advanced Diploma in Mass Communication
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ADVANCED DIPLOMA IN MASS COMMUNICATION

Minimum Entry Requirement

1) Minimum age of 18 years.

2) Academic Level:

o Relevant Shelton Diploma OR Successful completion of first year of study on a UK 3- year   degree OR

o Other recognized qualifications of approved overseas

   Institutions of Higher Education. PLUS any necessary   

   subject pre-requisites PLUS additional skills modules if

   required

3) Mature candidate of minimum age of 30 with at least 8 years working experience in related industry

4) Minimum language requirement:

o IELTS 5.5 or equivalent language test results

Intake

Monthly

Mode of Study

Full Time : 8 months

Part Time: 16 months

Award

Advanced Diploma

This course offers opportunities to develop research skills and to present sound and educated arguments that enhance student’s knowledge base and practice in this dynamic media industry.

This course is intended for those seeking a career in the mass communication industry and aim to develop their skills in dealing with existing mass media and with the challenge of new communication technology.

The expected learning outcome of the course is to provide:

· In-depth training in practical skills such as writing for various media, marketing, management practices and research methods.

· Sound theoretical knowledge of concepts of communication.

MODULES:

MEDIA LAW

This module is designed to introduce students to concepts and issues related to the law of mass communication.

MEDIA ETHICS

The goal of this module is to prepare students to face the ethical dilemmas that will inevitably confront in their professional careers.

SOCIAL PSYCHOLOGY IN MASS COMMUNICATION

This module introduces students to theories ranging from scientific "process and effects" research to "content-influence" studies in media sociology. Media content, mass communication effects, audience psychology, and sociological aspects of mass media will be discussed.

MARKETING MANAGEMENT

The module aims to develop the students’ appreciation of the role and value of marketing in a variety of organization types and the management of the marketing mix to achieve objectives and to enable students to understand the nature and sources of information used in marketing management.

INTERNATIONAL BUSINESS

This module is designed to provide students the understanding that companies are no longer operating in the domestic market and for them to develop a sense of urgency that tremendous opportunities exist to develop business if companies can change their outlook from domestic to international arena with the expertise to create strategies for international expansion.

ORGANIZATIONAL BEHAVIOUR

This module provides students with an introduction to basic individual and group processes and how these processes affect people in organizations.

MEDIA RESEARCH

This module aims to outline a range of media and communications research methods, to consider different theories about media and communications research and for students to demonstrate a variety of quantitative and qualitative research methods and identify the relationship between theory and media/communications research.

CONSUMER BEHAVIOUR

This module is designed to expose students to the concepts of consumer behavior and to show the role of behavioral psychology in marketing strategies and situations.

ASSESSMENT

A combination of written examinations and/or coursework/assignments.