Pearson BTEC Level 5 Higher Diploma in Business (Marketing)
Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) is a course developed by Pearson Education, UK and is offered at Shelton College International. It is a specialist pathway that provides opportunities for learners to apply their knowledge and practical skills in business particularly in the specialized area of marketing. The programme offers a balanced academic and practical approach to fundamental business concepts and applications pertaining to business management and marketing. It is specially designed to inculcate students with the concepts and tools for more effective managerial responsibilities. The course offers an interactive medium for individual to learn critical thinking, perform analytical studies and to develop logical arguments to support the business decision-making process. Assessment is via coursework. After a successful completion, learner will be awarded with a Pearson BTEC Level 5 Higher National Diploma in Business (Marketing).
Course Duration | Full Time : 16 months Part Time: 15 months |
Intake | January, April, July, October |
Minimum Entry Requirement | |
Age | Minimum 18 years old |
Language Proficiency | IELTS 5.5 or equivalent |
Educational Attainment | BTEC level 3 qualification in Business or related level 3 qualifications OR SCI Certificate in Higher Education OR SCI Certificate in Advanced Study Skills OR Completion of at least 12 years of formal education GCE A Levels |
Mature Candidate | Minimum 30 years old with at least 8 years of working experience |
Unit # | 8 Core Modules/ Specialist track (Mandatory) | Unit Level | Unit Credit | |
1 | Core Unit | Business and the Business Environment | 4 | 15 |
2 | Core Unit | Marketing Essentials | 4 | 15 |
3 | Core Unit | Human Resource Management | 4 | 15 |
4 | Core Unit | Management and Operations | 4 | 15 |
5 | Core Unit | Management Accounting | 4 | 15 |
6 | Core Unit | Managing a Successful Business Project | 4 | 15 |
8 | Optional Unit | Innovational and Commercialisation | 4 | 15 |
9 | Optional Unit | Entrepreneurship and Small Business Management | 4 | 15 |
Level 5 Units (requirement) Plus: 2 Core and Specialist and 2 Optional Units | Unit Level | Unit Credit | ||
11 | Core Unit | Research Project (Pearson-set) | 5 | 30 |
12 | Core Unit | Organisational Behaviour | 5 | 15 |
22 | Specialist Unit | Product and Service Department | 5 | 15 |
23 | Specialist Unit | Integrated Marketing Communications | 5 | 15 |
32 | Optional Unit | Business Strategy | 5 | 15 |
42 | Optional Unit | Developing Individuals: Teams and Organizations | 5 | 15 |
41 | Optional Unit | Brand Management | 5 | 15 |
43 | Optional Unit | Tapping into new & International markets | 5 | 15 |
* Shelton College International reserves the right to offer any combination of specialist and optional modules.