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Pearson BTEC Level 5 Higher Diploma in Business (Marketing)
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Pearson BTEC Level 5 Higher Diploma in Business (Marketing)


Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) is a course developed by Pearson Education, UK and is offered at Shelton College International. It is a specialist pathway that provides opportunities for learners to apply their knowledge and practical skills in business particularly in the specialized area of marketing. The programme offers a balanced academic and practical approach to fundamental business concepts and applications pertaining to business management and marketing. It is specially designed to inculcate students with the concepts and tools for more effective managerial responsibilities. The course offers an interactive medium for individual to learn critical thinking, perform analytical studies and to develop logical arguments to support the business decision-making process.   Assessment is via coursework. After a successful completion, learner will be awarded with a Pearson BTEC Level 5 Higher National Diploma in Business (Marketing).



Course Duration
Full Time : 16 months
Part Time: 15 months
Intake
January, April, July, October



Minimum Entry Requirement

Age
Minimum 18 years old
Language Proficiency
IELTS 5.5   or equivalent
Educational Attainment
BTEC level 3 qualification in Business   or related level 3 qualifications
OR SCI Certificate in Higher Education
OR SCI Certificate in Advanced Study Skills   
OR Completion of at least 12 years of formal education
GCE A Levels
Mature Candidate
Minimum 30 years old with at least 8 years of working experience




Unit #

8 Core Modules/ Specialist track
(Mandatory)
Unit Level
Unit Credit
1
Core Unit
Business and the Business Environment
4
      15
2
Core Unit
Marketing Essentials
4
15
3
Core Unit
Human Resource Management
4
15
4
Core Unit
Management and Operations
4
15
5
Core Unit
Management Accounting
4
15
6
Core Unit
Managing a Successful Business Project
4
15
8
Optional Unit
Innovational and Commercialisation
4
15
9
Optional Unit
Entrepreneurship and Small Business Management
4
15
Level 5 Units (requirement)
Plus: 2 Core and   Specialist and 2 Optional Units
Unit Level
Unit Credit


11
Core Unit
Research Project (Pearson-set)
5
30
12
Core Unit
Organisational Behaviour
5
15
22
Specialist Unit
Product and Service Department
5
15
23
Specialist Unit
Integrated Marketing Communications
5
15
32
Optional Unit
Business Strategy
5
15
42
Optional Unit
Developing Individuals: Teams and Organizations
5
15
41
Optional Unit
Brand Management
5
15
43
Optional Unit
Tapping into new & International markets
5
15


* Shelton College International reserves the right to offer any combination of specialist and optional modules.